When CIS needed help with executive suite consulting, comprehensive strategic planning and marketing execution, it called upon HealthComm now VisionQueste. CIS had grown large by selling “back office” services to physicians and clinics across the country – coding and filing electronic claims data for faster payment from third parties. Competition had grown quickly, however, and the company needed help in differentiating itself. HealthComm helped provide this over a long period of time, and eventually worked also with National Data Corporation, a huge provider of electronic sales and credit approval support in Atlanta, when NDC bought CIS as part of a consolidation strategy. As part of HealthComm’s services, videos were produced, collateral sales materials were created and national sales meetings were coordinated to make sure everyone was on the same page and energized for the daunting tasks facing them. Deliverables included: Marketing and Corporate communications plan Develop key messages and techniques for sales management Implementation of CRM by GoldMine National sales meeting (NSM) agenda and implementation Introduction of video and audio tools to add emphasis and follow up to the NSM Meeting Intro Video to set the tone, message and climate for the meeting Training session on sales techniques Meeting close with messages from the CEO and President   Confidential communications planning for roll-out of a merger with NDC Plan for all audiences: employees, customers, investors, public. Communications to employees via CIS-TV videotape Distributed via VHS tape to employees. Encoded here powered via PennyStream